That is why finding the right keywords is so important in SEO. Once you find common phrases that people use to search for things, you can adjust your content strategy and optimize them to rank for those phrases. A keyword generator is a great tool for researching keywords, making it one of the survival kits for your SEO works. 

In this article, you can know the exact steps to find your right keywords, with the help of the right tools like LSIGraph.

Do you know that 91% of pages get no organic search traffic? Thus the top pages from Google drive more than 50 percent of all website traffic? To get a more organic search, a good keyword is one of the most important elements. 

Generally, keyword research is a way to figure out what people are typing into search engines. You need to know this to avoid creating content that nobody is searching for. It is much more purposeful to find the “right” keywords and put them into “right” places. 

#1. Short-tail keyword

Short tail keywords are search phrases with only one or more words. Because of the length, these keywords are less specific than searches with more words.

Individual short tail keywords are being searched more often than individual long-tail keywords. For example shoes, teacup, cake, etc.

#2. Long-tail keyword

Long-tail keywords are made up of three or more words, which are highly focused, and targetted to specific audiences. Long-tail keywords are search queries that get a small number of searches per month. Besides, they tend to be longer and more specific than their “head” counterparts and, therefore, yield a higher conversion rate.

Short keywords are tempting to target. But the more general the search query, the more details you’ll have to include when addressing it. On the other hand, if the search query is specific, you can often answer it rather briefly and still satisfy the searchers.

Here are the 5 steps to help you find your relevant keyword. 

Similar to short-tail keywords, seed keywords are short. They are typically one or two words, without modifiers. Seed keywords are the foundation of the keyword research process. They define your niche and help you identify your competitors. 

For example, if you sell baking machines and equipment, then seed keywords might be:

• cake
• baking
• baking oven
• mixer

It should only take a few minutes to find them. As soon as you have a handful of broad ideas related to your website’s topic, move on to the next step. 

Analyzing competitors is one advantageous way to get the top-performance keywords. 

Competitor keyword research is one of the most valuable features of keyword tools. However, it is super tedious to find your competitors’ keywords manually. You would literally have to go page by page and guess the keywords your competitors focus on. The good thing is, tools like RankingGap are made specifically for this process.

Competitors can be a great source of keyword ideas. But there are still tons of keywords your competitors aren’t targeting, and you can find these using a keyword generator.

Using a professional keyword research tool saves you a lot of time because you can get hundreds of keywords ideas literally in one click. It offers data you wouldn’t find elsewhere like keyword difficulty, search volume, SERP data. Thus, the tool also gives you a competitive advantage against those who don’t use any keyword tool.

To use LSIGraph, you only need to go through 2 steps.

Step 1: Visit lsigraph.com.

Step 2: Type in your main keyword and press the ‘Generate’ button. 

The best features are only available with the premium membership. If you get your premium access, you can have unlimited searches. Not only that, you will be provided with features that uncover all the accompanying data. 

• Unlimited LSI keywords search 24/7: You can get extensive data on all the keywords you’ll need to rank.
• Search volume data for the past 12 months of each LSI keyword.
• Latent Semantic Value (LSV) shows you the most valuable keyword to rank. 
• Export your handpicked keywords as PDF & CSV files, no more scribbling down on a notebook or relying on Google Keep.
• Endless exclusive white-label reports give you free rein to customize the report as you like. 
• Project manager for every project and client, so you won’t need to frantically dig through your notebook to recall details for old projects

With the help of LSIGraph, you can find a lot of relevant and valuable keywords for your website.

Searcher intent describes the “why” behind a person’s search query and what their intended goal is for that search. It is commonly categorized into four different buckets:

• Informational: Queries that focus on finding specific information or answers.
• Navigational: Queries that typically involve brand, product, or service names and are used to find a particular website or page.
• Commercial: Queries that inform purchasing decisions but aren’t directly tied to conversions, and often involve comparisons
• Transactional: Queries that are directly associated with purchasing.

But if you dig deeper into the niche, you’ll find that people that are interested in walking may also use keywords like:

• “GPS watch with heart rate monitor”
• “best android app for walking”
• “how long does it take to walk the X”
• “how many calories does walking burn”

Analyzing keywords and identifying search trends will help you build pages that best serve the needs of your audience. The relevant keywords provide your customers the information they’re searching for and solving their problems, hence increasing your website traffic.