It’s easy to overlook the importance of content marketing, but even the most interesting and relevant content can’t succeed without a strong promotional plan. The best content marketers are always looking for ways to improve visibility and drive more traffic to their sites and blogs.
This article will cover some of the most effective ways to increase interest in your content and get more traffic on each new piece. Keep in mind that it takes time to build an audience—don’t get discouraged if you don’t achieve your goals overnight.
Marketers commonly narrow down audiences based on criteria like location, age, gender, and purchase history. A number of marketing automation services offer the tools you need to set up fine-tuned audience segments and send the right content to the right readers.
In addition to personalizing content depending on user information, you can also adjust your approach to match each unique channel. For example, you might use a different tone on Facebook or Twitter compared to email or text. Think about what users on different platforms are looking for and try to create messaging that aligns with their preferences.
You can also implement a wider range of content types including both short- and long-form videos. Research indicates that users on all platforms are more interested in videos than other forms of content. You can use video marketing in a variety of interesting ways.
Without A/B testing, it’s almost impossible to identify the strengths and weaknesses in your existing approach. If you’re trying to attract more readers, for example, you can test two different ads to see which one has a greater impact on traffic.
It’s important to only adjust a single variable in each test in order to accurately identify your best option. When you change more than one factor, there’s no easy way to determine which one was primarily responsible for your results.
It can be difficult to track every aspect of your content strategy. A promotion calendar makes it easy to view the details of your plan. A typical calendar includes a schedule of upcoming content along with any other relevant information your team needs to know.